Tuesday, February 2, 2010

Thesis 2 - week 2

1. IDEA: To create an hybrid experimental writing system as a tool for communication designers to attract a bilingual Indian audience that primarily speaks Hinglish. This writing system uses English consonants and Hindi vowels and will be called Hybrid Masala.

To further help designers to put this system into practical use I will also design one typeface that supports this writing system called HybridMasala.otf

2. FORM:
1) Writing system with a user manual and guidelines
2) Typeface with booklet and usage samples
3) Website to explain the writing system and distribute the font.

3. STYLE:
1) For writing system : simplicity, clarity and consistency
2) For typeface: a modern approach that speaks to the youth culture in India. Not too traditional and Indian looking, more contemporary.

4. STRUCTURE:
- Units to a whole.
- rules to make a system,
- letters to make a working font.

5. CRAFT:
- conceptually designing a system that is understood by the bilingual audience
- drawing and digitizing letterforms and most importantly figuring out the spacing.

6. SURFACE:
- packaging of the manual and typeface via the website and printed samples so that it easy to comprehend and enticing to use.

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