As seen in the below article it points out that -
1)Hinglish is not only an outcome of colonialism and American MTV, channel V, influence but a huge part of it is the numerous call centers, where people are trained to talk in English but as their grammar and use is only partially corrected it results in "Hinglish"
2) Breaks class barriers Earlier people tried hard to speak "correct" English for communication, took pride in it - today this is easily overlooked. People would rather be understood than correct, and therefore people from all stratas of society speak it and can communicate using it.
3) Is functionality and ease, is the main reason why it is trendy and spreading.
New York Times article By Amelia Gentleman
Published: Wednesday, November 21, 2007
"... a recent side effect of India's growing economy and burgeoning national self confidence is the emergence of a new pride in Indian English, in all its forms."
"My idea was not to sneer at Indian English but to look at the way it is growing and becoming a language in its own right, like American English," John said. The book is a history of how English endured after Indian independence, tracing how Gandhi's decision to use it as a nation-building tool (having first rejected it as the language of slavery) was vital to its survival. It describes how the language has evolved, plucking sentence constructions and vocabulary from Hindi and the 30 other languages spoken here and mixing them with English."
- Binoo K. John, writer of a new study of the language, "Entry From Backside Only"
In "The Queen's Hinglish," another recent book on the theme, Baljinder K. Mahal writes that more people speak English in South Asia than in Britain and North America combined, with India alone accounting for more than 350 million English speakers.
"Although the practice was previously frowned upon by purists, people there are becoming more and more comfortable with mixing words from languages such as Hindi, Urdu, Punjabi with English," she writes. "This means that Hinglish, as this modern blend of standard English, Indian English and South Asian languages is popularly known, could soon become the most widely spoken form of English on earth."
"Ten years ago, directors tried to get proper accents, to make sure the grammar was perfect," he said. "Now it's much more about how people on the street talk, a mix of Hindi and English. We are still moving away from memories of being a colony, towards being a nation of our own. This is part of that."
"People used to attach a snob value to British English and received pronunciation. Today no one bothers about that. We are much more concerned about a functional English,"