To design two distinct display typefaces that allow for compare and contrast between two prominent world cultures and their intermingling in today’s era of globalization
A Latin font that is influenced by Indian culture and a Devnagri font that is influenced by Western Culture. Being Display fonts they will only have uppercase letters and are meant for headings, and display letting not for body copy.
history: In the days of letterpress and phototypesetting, many of the most commonly used typefaces were available in a display face variation. Display faces were created for best appearance at large display sizes (typically 36 points or larger) as might be used for a major headline in a newspaper or on the cover of a book. The main distinction of a display face was the lack of ink traps, small indentations at the junctions of letter strokes. In smaller point sizes, these ink traps were intended to fill up when the letterpress was over-inked, providing some latitude in press operation while maintaining the intended appearance of the type design. At larger sizes, these ink traps are not necessary, so display faces do not have them. Today's digital typefaces are most often used for offset lithography, electrophotographic printing or other processes that are not subject to the ink supply variations of letterpress, so ink traps have largely disappeared from use. This is why display cases are rarely found in the world of digital typography, whereas they were once common in letterpress printing. When digital fonts feature a display variation, it is to accommodate stylistic differences that may benefit type used at larger point sizes. Unfortunately, some 20 years plus into the desktop publishing revolution, few typographers with metal foundry type experience are still working, so the misuse of the term display typeface as a synonym for ornamental type has become widespread.
WHAT MAKES A GOOD DISPLAY TYPEFACE:
- must attract readers attention
- draw reader into text
- unlike a text face that must be invisible, here the reader must notice the type and letters as a design element so it sets the tone for the text
- a distinctive assertive personality
- make a powerful first impression
- consistency ( but not as strict as a text face)
- expressive – emphasize the tone of the piece
- not of prime importance as it does not have to be legible and readable for long blocks of text,
- think impact and expression
LETERSPACING AND WORDSPACING
- must be tighter than body text – so that it stands out more and is more impactful
make it even, the space between words need to be more than letters but not gaping holes
slightly higher x-heights if deisgigned for lower case.
- chracter encoding based on Unicode, can support any or multiple scripts at once
- Can have upto 65535 glyphs
- Advanced typographic features – complex scripts, or simpler scripts
- Font files are inteneded to be cross platform and can be used without modification on MAC OS and WINDOWS and some UNIX systems
- if no additional glyphs or extentive typographic features are added – open type files can be considerable smaller than their type I coutnerparts.
-has more support, more successful
(Apple advanced typography – AAT vs OPEN type
AAT is more flexible in typographic options but OpenType is superior in language-related options and support.)
- the simple declarative substitutions and positioning of OpenType are more readily understood than AAT's more complex (but powerful) state tables.
- can handle special language issues such as Arabic, complex scripts only when the applications and operating systems know how to handle them- but they are easier to make
(AAT – can handle arbitrary language but it has to be encapsulated – all the expertise into the font itself – requires more work and expertise from the font developers.)
Extended language support through Unicode, support for "complex" writing scripts such as Arabic and the Indic languages, and advanced typographic support for Latin script languages such as English.
Amongst Microsoft's operating systems, OpenType TT fonts (.TTF) are backward compatible and therefore supported by all Windows versions starting with Windows 3.1. OpenType PS fonts (.OTF) are supported in all Windows versions starting with Windows 2000; Adobe Type Manager is required to be installed on Windows 95/98/NT/Me for basic Roman support (only) of OpenType PS fonts.