assignment to create a 15 second commercial that conveys the vibe and mood of a young and hip brand.
Red Mango is a yogurt shop that off-late has gained popularity and appeals to people of all ages. The adjectives I concentrated on for my Vibe movie were - colorful, fresh, young, healthy and light hearted.
I chose to use the form of the logo as a means to tie my project together and maintain a common theme throughout the commercial. Also in order to bring emphasis to "red" I maintained a primarily red and white color palate with the colors of the fruits adding hints of surprise.
The choice of music was to give it an added lively and light hearted feel.
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